What are the key benefits of radio advertisements?

Radio broadcasts are often called as theater of mind and advertising fuels this medium. It has been a strong advertising medium with steady growth in ad revenue. There are hundreds of thousands of radio stations across the globe offering advertisers a wide choice of local, regional as well as national coverage. With the introduction of online radio like Pandora, availability of radio on mobile devices like smartphones with Internet connection provides advertisers with easy access to a new population of mobile audience along with traditional audience at home, at office or in cars.

Image result for What are the key benefits of radio advertisements?

Key benefits of radio advertisements may include,

  • Local access – For the small businesses, radio is a powerful local medium. Local radio stations like DX are simply perfect for listeners interested in local events, news and personalities. Businesses focused on local listeners actually lead the growth in spot radio. Restaurants and auto dealers take the first two positions while home furnishings and entertainment venues rank among top six.
  • Special interests – Usually radio stations target different audience with different tastes enabling advertisers to target different interest groups or different age groups with minimum waste. A variety of music programmes give advertisers a choice to target teenage audience with interest in jazz or older audience interested in classical music, or general audience.
  • Coverage – Radio helps small businesses match ad campaigns with particular geographical locations. Small businesses especially the local ones can make use of local and regional stations to reach local listeners while small businesses that target national market may advertise on national radios using which in combination with an ecommerce website they can reach national audience.
  • Cost – Low cost is perhaps the most alluring feature of radio advertisements. It’s a less pricy option if compared to the rates for reaching similar audience through print or TV media. But the rates may differ by region to be covered. It is obvious that targeting regions with densely populated areas will be pricier than the regions with less population. Production costs for radio advertisements are much lower than that of other media. Even you can create your own simple radio ads while you can hire a production company for a more complex advertisement. Some radio stations offer low-cost and sometimes even free production services to the marketers.
  • Close contacts – Radio is certainly an intimate advertising medium. Many people listen to radio alone while they drive or jog. And this makes listeners have a strong bonding with their favorite stations as well as on-air personalities.
  • Potential – Radio often offers various promotional activities supporting your ads enabling you to give away promotional items your brand and logo. Gradually, your radio station becomes a worthy partner of your success.
  • Trust – Radio reaches an audience that trust the medium for genuine information like news updates, weather reports, sports reports etc. It also plays emotional role in the listeners’ lives. People turn on radio when they get ready in the morning, doing household chores or driving. This way, radio creates an advertising ambience which is hard to be created by any other media.

These are the reasons that radio stations especially the online ones are becoming immensely popular amongst the advertisers.

Facebook Ordered to Delete WhatsApp User Data by German Regulator

Facebook Ordered to Delete WhatsApp User Data by German Regulator
German regulator said Facebook was infringing data protection law
Facebook acquired WhatsApp for $19 billion two years ago
Facebook said that it complied with EU data protection law
A German privacy regulator ordered Facebook on Tuesday to stop collecting and storing data of German users of its messaging app WhatsApp and to delete all data that has already been forwarded to it.

The Hamburg Commissioner for Data Protection and Freedom of Information said Facebook was infringing data protection law and had not obtained effective approval from WhatsApp’s 35 million users in Germany.

 

“After the acquisition of WhatsApp by Facebook two years ago, both parties have publicly assured that data will not be shared between them,” commissioner Johannes Caspar said in a statement.

Facebook, the world’s biggest social network, bought WhatsApp for $19 billion in cash and stock in an effort to reach a younger audience.

“The fact that this is now happening is not only a misleading of their users and the public, but also constitutes an infringement of national data protection law,” Caspar added.

Facebook, which has its German headquarters in Hamburg and therefore falls under Caspar’s jurisdiction, said in a statement that it complied with EU data protection law.
“We are open to working with the Hamburg DPA in an effort to address their questions and resolve any concerns,” it said.

 

The data watchdog said Facebook and WhatsApp were independent companies that should process their users’ data based on their own terms and conditions and data privacy policies.

The Hamburg commissioner’s move comes after EU and US regulators said they would scrutinise changes to privacy settings that WhatsApp made in August.

Alcatel Pixi 4 Plus Power With 13-Megapixel Camera, 5000mAh Battery Goes Official

Alcatel Pixi 4 Plus Power With 13-Megapixel Camera, 5000mAh Battery Goes Official
Pixi 4 Plus Power houses a 13-megapixel rear camera with flash
It has a massive 5000mAh battery with a support to charge other phones
There are no details on the price yet
In order to strengthen its Pixi range of smartphones, Alcatel has unveiled a new smartphone to the series. Called the Alcatel Pixi 4 Plus Power, the biggest highlight of the smartphone is its 5000mAh battery and the ability to double as a power bank for other smartphones. The Pixi 4 Plus Power is available in Black and White colours with interchangeable back panels of the following colours – Blue, Green, Orange, White, and Black. The price and availability details are not known yet.

The dual-SIM (Micro+Micro) card supporting Pixi 4 Plus Power runs on Android 6.0 Marshmallow. The smartphone sports a 5.5-inch HD (720×1280) IPS display. The company has not specified the processor on the smartphone, or even the number of cores. It bears 1GB of RAM.

The Pixi 4 Plus Power has two snappers – at the back is a 13-megapixel shooter with a flash, while at the front is a 5-megapixel camera also with a flash module. The camera app comes with 16 preloaded filters and 13 colourful borders. The smartphone bears 8GB of inbuilt storage that is expandable via microSD card (up to 32GB).
As we mentioned, the Pixi 4 Plus Power bears a massive 5000mAh battery that is rated to last up to 2.7 days without a charge, as claimed by Alcatel. That said, the smartphone can deliver 22 hours of Wi-Fi browsing, 14 hours of video streaming, and 5 days of continuous music playback. Adding to its amazing battery, the Pixi 4 Plus Power can double as a power bank to another phone with a Micro-USB cable. The company also claims that the full-charge battery of the smartphone can charge a tablet with nearly 2850mAh battery capacity and a smartphone 1.3 times with a battery capacity of 2000mAh.

The connectivity options in the smartphone include 3G, GPRS/EDGE, Wi-Fi (802.11 b/g/n), Wi-Fi Direct, Bluetooth v4.0, GPS, and Micro-USB 2.0. The Pixi 4 Plus Power also houses Arkamys optimised speakers for a better audio experience. It measures 152×78.3×9.9mm and weighs in 202 grams.

Alcatel Pixi 4 Plus Power Alcatel Pixi 4 Plus Power
KEY SPECS
NEWS
Display
5.50-inch
Processor

Front Camera
5-megapixel
Resolution
720×1280 pixels
RAM
1GB
OS
Android 6.0
Storage
8GB
Rear Camera
13-megapixel
Battery capacity
5000mAh

Moto Z Series India Launch Set for October 4

Moto Z Series India Launch Set for October 4
Moto Z was initially unveiled in June this year
Moto Z Force was launched alongside Moto Z in June
Moto Z Play was launched at IFA 2016
The Moto Z series, which was unveiled at the Lenovo Tech World 2016 in San Francisco back in June, is set to launch in India on October 4. Motorola India’s official Twitter handle confirmed the launch event on October 4. Additionally, the company also started sending ‘Block your date’ invitations for the launch event.

As of now, it’s not clear which smartphones from the Moto Z series will be launched in India – the Moto Z, the Moto Z Force, or the Moto Z Play – or if all three are going to make their way into the country. To recall, Lenovo India had in June confirmed that the Moto Z along with the magnetic Snap-on back panels, the Moto Mods, would launch in India by October. The Moto Z Play, a more affordable variant of the Moto Z modular smartphone was announced at IFA 2016.
Running Android 6.0.1 Marshmallow, the Moto Z features a fingerprint scanner on the home button, sports a USB Type-C port, and doesn’t include the 3.5mm headphone jack. It features a 5.5-inch QHD Amoled display, and is powered by a Qualcomm Snapdragon 820 SoC coupled with 4GB of RAM, and a choice of 32GB or 64GB of storage, which is expandable via microSD card (up to 2TB). It sports a 13-megapixel rear camera with optical image stabilisation (OIS) and laser autofocus, and a 5-megapixel front-facing camera with front flash. It packs a 2600mAh battery that can deliver up to 30 hours of battery life, with TurboPower charging to give 8 hours of battery life in 15 minutes.

The Motorola Moto Z Force, on the other hand, features Moto ShatterShield technology for its display, which the company says will not crack or shatter. It sports a larger 3500mAh battery. Rest of the specifications are same as the Moto Z. The biggest highlight of the Moto Z series is the Moto Mods which connect to the 16 dots at the rear. At launch, Lenovo launched the JBL SoundBoost, the Moto Insta-Share Projector, and the Power Pack.

Reliance Jio Still Sharing Your Call Information With Foreign Countries, Warns Anonymous India

Reliance Jio Still Sharing Your Call Information With Foreign Countries, Warns Anonymous India
Anonymous claims Jio apps are leaking call data to foreign companies
The group has identified My Jio and Jio Dialer apps as the culprits
Reliance denies these allegations put forth by Anonymous
There’s no stopping the juggernaut that is Reliance Jio from making headlines. However, the circumstances are a bit different today. Hackers from the infamous hacking group Anonymous have claimed that Reliance Jio apps are leaking user call data to foreign countries.

Anonymous India (@redteamin ) claims that Reliance Jio is sending this data to companies in the US and Singapore and has also listed a step-by-step guide for anyone to verify this themselves.

While we haven’t been able to verify this ourselves, the group has informed certain media outlets that the My Jio and Jio Dialer apps are the ones sending this information to an ad network called Mad-Me. The group further elaborates that the data being sent across to these overseas companies is encrypted, which means there’s lesser chance of someone intercepting these packets.

The hacker group has also posted a screenshot that allegedly proves the data is being set overseas. “From the above it is clear that Jio app is using third party SDK and not verifying what data the SDK is collecting and where it is sending. This violates the [sic] user privacy,” claims Anonymous.
In response to this allegation, Jio Infocomm (RJIL) told Gadgets 360 in an emailed statement, “Jio takes its customers security and privacy very seriously. In keeping with its highest standards of governance, Jio does not share its customers’ data with any other entity. Any information captured by Jio is only for internal analysis to deliver better quality of service and recommend offerings from Jio’s product portfolio.”

Little more than a year ago, Anonymous called out RJIL for sending unencrypted data from the Jio Chat app to servers located in China. This charge was immediately denied by the company, terming it “unfounded and malicious allegations against the Jio Chat App.”

RJIL further elaborated, saying, “This is a common practice for any app wishing to provide location-based services within China. However, when used Globally, Jio Chat (outside of China) always uses Google Maps.”

Amazon Prints Photo Printing Service Launched; Unlimited Photos Storage Plan Discontinued

Amazon Prints Photo Printing Service Launched; Unlimited Photos Storage Plan Discontinued

  • Amazon Prints will give direct competition to printing service Shutterfly
  • Free shipping on orders above $15
  • Amazon ends its Unlimited Photos storage plan

Amazon has entered into direct competition with printing service Shutterfly with the announcement of its printing service Amazon Prints. Amazon Prints is essentially a service for printing digital photos and creating custom photo books.

In order to use Amazon Prints, users will have to first upload their photos to company’s cloud storage serviceAmazon Drive. Users can then select their prints, customise their order, and proceed to check out.

Amazon decided to end its Unlimited Photos storage plan this week in lieu of Amazon Drive’s unlimited storage plan. The Unlimited Photos plan used to cost users $12 (roughly Rs. 800) per year whereas in comparison, Amazon Drive’s unlimited storage plan will cost you $59.99 (roughly Rs. 4,000) per year after your three-month free trial ends.

“Every time you print online photos with Amazon Prints, you can customize your order with your favorite photos, themes, paper types, and print sizes,” the company said in aanote. Amazon is offering free shipping on orders worth more than $15 (roughly Rs. 1,000).

Photo books from Amazon Prints will start from $19.99 (roughly Rs. 1,300) and the service will be coming up with calendars as well as stationery soon.

In an expected reaction, the announcement of Amazon Prints resulted in “the worst single-day decline in more than eight years for shares of Shutterfly,” as reported by Bloomberg.

It will be interesting to see if Amazon’s entry into the printing service will impact Shutterfly’s business in a substantial amount going forward.

 

Micromax Canvas 5 Lite With 5-Inch Display, 4G LTE Support Launched

Micromax Canvas 5 Lite With 5-Inch Display, 4G LTE Support Launched at Rs. 6,499

  • The Canvas 5 Lite sports a leather finish rear panel
  • The new Micromax smartphone bears a 2000mAh battery
  • It is exclusively available via Snapdeal from Friday

Micromax has launched yet another smartphone in its Canvas 5 series. The Canvas 5 Lite has been priced at Rs. 6,499 and is available exclusively via Snapdeal from Friday. The highlight of the smartphone is its brown leather finish, seen on the back panel.

The Android 5.1 Lollipop-based Micromax Canvas 5 Lite is a dual-SIM smartphone with 4G LTE connectivity. The smartphone bears a 5-inch HD (720×1280 pixels) IPS display, and is powered by a 1.3GHz quad-core MediaTek MT6735P SoC that’s coupled with 2GB of RAM.

The Micromax Canvas 5 Lite packs an 8-megapixel rear camera with flash, and a 5-megapixel front-facing camera. The smartphone bears 16GB of inbuilt storage that cannot be expanded.

Connectivity options on board include Wi-Fi, GPS, Bluetooth, FM radio, 4G (with support for Band 40 used by some LTE networks in India), and Micro-USB. Sensors on the phone include proximity sensor, ambient light sensor, and accelerometer. The Micromax Canvas 5 Lite is powered by a 2000mAh battery that’s rated to deliver up to 150 hours of standby time, and 4.5 hours of talk time.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Micromax has been relentless in its pursuit of launching Smartphones that combine superior performance with contemporary styling at accessible prices. The launch of the Canvas 5 Lite is the latest milestone in our resolve to offer the best products at competitive price points. The rapid Smartphone category evolution is constantly reshaping the preference of young urban consumers. They now expect top-of-line performance, 4G connectivity along with premium, modern styling in the budget Smartphone segment. We developed Canvas 5 Lite as a no compromise, all-in-one phone – for the festive season.”

Micromax Canvas 5 Lite

Micromax Canvas 5 Lite

Display

5.00-inch

Processor

1.3GHz

Front Camera

5-megapixel

Resolution

720×1280 pixels

RAM

2GB

OS

Android 5.1

Storage

16GB

Rear Camera

8-megapixel

Battery capacity

2000mAh

 

Propagation characteristics above HF

The band offers valuable quick to medium range groundwave propagation, day or night. For the period of the late spring and lots of the summer time, in spite of sunspot numbers, afternoon quick band openings into small geographic areas of up to 1500 km occur because of Sporadic-E propagation. Sporadic-E  is prompted by means of areas of intense ionization in the E layer of the ionosphere. The reasons of Sporadic-E are not entirely understood, however, these clouds of DX ionization can provide short-term propagation from 17 meters the entire method up to occasional 2-meter openings. FM operations are quite often located at the excessive end of the band also repeaters are within the 29.5 – 29.7 MHz phase in various countries.

Image result for Propagation characteristics above HF

While  line of sight propagation is a principal element for range calculation, much of the curiosity within the bands above HF comes from the use of alternative propagation modes. A VHF sign transmitted from a handheld portable will almost always travel about 5-10 km depending on terrain. With a low vigor  amateur radio house station and a simple antenna, the range can be around 50 km. With a tremendous antenna process like an extended yagi and larger power normally 100 or more watts, contacts of round one thousand km utilizing the CW Morse code and SSB Single part Band modes are original. Ham operators search to milk the bounds of the frequencies average characteristics looking to be trained, appreciate and scan with the bounds of these more advantageous propagation modes. They also seek to take capabilities of  band openings  the place as a result of average occurrences in the atmosphere and ionosphere radio transmission distances can extend well over their traditional range. Many hams listen for hours hoping to take talents of those occasional extended propagation openings.

Some openings are triggered with the aid of islands of excessive ionization of the higher atmosphere often called the E Layer ionosphere. These islands of extreme ionization are referred to as Sporadic E  and effect in erratic but usually robust propagation traits on the low band VHF radio frequencies.

Conclusion:

The 6-meter amateur band falls into this class, by and large, called The Magic Band, 6 meters will in general open up from one small area into a different small geographic discipline one thousand–1700 km away for the duration of the spring and early summer season months. This phenomenon happens for the period of the fall months, even though not as most often.

Intex Aqua HD 5.5 With Android 6.0 Marshmallow Launched

Intex Aqua HD 5.5 With Android 6.0 Marshmallow Launched at Rs. 5,637

  • Aqua HD 5.5 sports a HD (720×1280 pixels) IPS display
  • Intex claims phone’s display is ideal for gaming and watching movies
  • Aqua HD 5.5 packs a MediaTek MT6580w processor

After launching the Aqua S7 smartphone earlier this month, Intex has now launched the Aqua HD 5.5 smartphone – priced at Rs. 5,637. The smartphone appears to be targeted at younger audiences with its tag line ‘For The Young Guns’. The smartphone has been listed on the company site with price, however, the company has not disclosed availability details. We can expect the smartphone to become available online and via retail stores in the coming days.

The dual-SIM Intex Aqua HD 5.5 runs on Android 6.0 Marshmallow, and is listed to be available in Blue and Champagne colour variants. It bears a 5.5-inch HD (720×1280 pixels) IPS display and has been priced by the company at Rs. 5,637. The smartphone will run Android 6.0 Marshmallow out of the box and will be available in colours Champagne and Blue.

Intex claims that the Aqua HD 5.5’s large display is ideal for gaming, movies, and online streaming.

The Intex Aqua HD 5.5 is powered by a 1.3GHz quad-core MediaTek MT6580w processor coupled with with a GPU Mali-400MP and 1GB of RAM. In terms of optics, the smartphone sports a 5-megapixel rear camera with dual-LED flash and a 5-megapixel front camera with LED flash.

The Aqua HD 5.5 bears just 8GB of inbuilt storage that’s expandable via microSD card. . The smartphone houses a 2800mAh battery, which the company claims can deliver up to 8 hours of talk time. In terms of connectivity, the smartphone offers options like 3G connectivity, WLAN 802.11b/g/n, Bluetooth, GPS, A-GPS, FM Radio, 3.5mm audio jack, and USB. The phone measures 154×77.2×10.5mm.

Intex Aqua HD 5.5

Intex Aqua HD 5.5

Display

5.50-inch

Processor

1.3GHz

Front Camera

5-megapixel

Resolution

720×1280 pixels

RAM

1GB

OS

Android 6.0

Storage

8GB

Rear Camera

5-megapixel

Battery capacity

2800mAh

 

WhatsApp Tells Delhi High Court Its New Policy Doesn’t Infringe on User Privacy

WhatsApp Tells Delhi High Court Its New Policy Doesn't Infringe on User Privacy

WhatsApp, the instant messaging platform, Wednesday said its new privacy policy does not infringe on the privacy of users and no third party can read the messages due to its end-to-end encryption.

When a user deletes his or her WhatsApp account, the information of that person is no longer retained on its servers, the company claimed before the Delhi High Court.

WhatsApp, which is opposing a petition challenging its new privacy policy, told a bench of Chief Justice G Rohini and Justice Sangita Dhingra Sehgal that a message is deleted from its server after it is delivered to the recipient and they may keep it on its server for upto 30 days, only in case the message is not delivered.

 

It said that if the message is undelivered even after 30 days, it is deleted.

Senior advocate Pratibha M Singh, who was appearing for petitioners Karmanya Singh Sareen and Shreya Sethi, opposed the contention, saying WhatsApp was not giving “any choice at all” to the users so that their information is not shared on Facebook.

“They (WhatsApp) should give a full opt-out option to the users from their information being shared with Facebook and they should not be allowed to use the information for any purpose without the consent of the user,” she said.

Singh also sought that the information of such users, who completely opt out of WhatsApp, should be deleted from the servers.

“What will happen if a user completely deletes WhatsApp,” the bench asked senior advocate Siddharth Luthra, appearing for WhatsApp.

“We are only concerned about the users who will opt out saying they do not want to accept the terms and conditions of the new policy. We do not want to go into other issues,” the bench told Luthra.

Responding to this, Luthra said “no data will be shared if the user opts out. When you (user) will delete WhatsApp account, the undelivered messages will be deleted. We will retain nothing.”

The bench said it would pass appropriate order on September 23 on the PIL against the recent WhatsApp decision to share user data with parent company Facebook.

WhatsApp had made extensive changes to its privacy policy on August 25, the first time since it wasacquired by Facebook, giving users the option of sharing their account information with the social network giant. It gave its users 30 days till September 25 to opt out of the policy.

During the hearing, the petitioners told the bench that there was a “stark contrast” in the contentions advanced by WhatsApp as it has claimed that it does not retain messages, but on the other hand, they were saying they can keep messages for a longer period of time to improve performance.

They also opposed WhatsApp’s claim that nothing would be shared with Facebook.

In its affidavit filed in the court, WhatsApp has said, “To improve performance and deliver media messages more efficiently, such as when many people are sharing a popular photo or video, WhatsApp may retain that content on its servers for a longer period of time.”

Regarding end-to-end encryption, it has said that neither WhatsApp, nor any third party can read the users messages and the only person who can read it is the recipient to whom the message is sent.

“When a user deletes his/her WhatsApp account, his/her undelivered messages are deleted from WhatsApp’s servers as well as any of the user’s other information. WhatsApp no longer needs to operate and provide the WhatsApp services,” the messaging platform has said in its affidavit.

WhatsApp had on September 14 opposed in high court the plea which alleged that privacy of its users have been threatened by a new privacy policy announced by Facebook, saying regulations were in place and the latter does not have access to any data as it provides end-to-end encryption.

The plea has also sought a direction to prohibit WhatsApp, Facebook Inc and Facebook India Online Pvt Ltd from sharing, in any manner, details and data of every kind of subscribers with any entity including Facebook or its family of companies.