Earn Better By Finding The Best Delivery Boy Job In Mumbai

We know now a day everything is just one click away. Our work has been reduced to half with the help of the invention of a smart phone and Internet. Whatever we think of having, eating and wearing or even reading everything has become online. If you want to have something like food you can easily order it online or if you like some dress you can order it online. Or if you want to surprise someone with gifts send them online if you yourself cannot visit. So it has made been very easy to share love and happiness. But what is more important that the delivery of such things be done on time and in a right process. Such things can only be possible with the help of a delivery person. Delivery boy jobs in Mumbai brings up various vacancies for such work. People order and wait but it is the duty of a delivery boy to make it on time. Therefore such jobs go hand in hand. The jobs can be done only by active people and the one h who knows the routes well of the city as the lack of information will be a threat of not delivering the product on time. Delivery jobs in Mumbai can be done by anyone even a college student who is working part time to earn and save money and other personal who is in search of job. It is a good job for those who like to travel and roam or ride. Things and jobs are fun when it is done dedicated to the work.

Untitled

There are many jobs so why to choose only Delivery boy jobs in Mumbai?

Well this is a nice question but just like if a teacher can teach you English he or she might not be good in teaching math too. So delivery jobs are certainly for those who willingly opt for it. No matter if you are not good in any other specific thing one can definitely be good in delivering things. What is important to keep in mind is the track of time. Delivery jobs become tough when you lose the track of time and this might happen sometimes if the delivery vehicle stops working in the middle of the time, or you forgot the route or any other purpose like running short of fuel. So as every job requires awareness this job also requires the same.

Many students use this job as the best way to save money and earn income. Not everyone can be a delivery boy. Once you get trained with the schedule and the pattern people start to have hikes and they earn more money.

So stop surfing and thinking much about how to save an extra sum of money. If you are skillful and are dedicated to time then delivering things is the best option sometimes you just not deliver things but bring happiness to many faces. Also the job does not require skilled qualifications in education but a legal driving license. So start delivering happiness and earn money.

Gas Prices Edge Up as Summer Driving Season Begins

Memorial Day Travel Expected To Increase Due To Drop In Gas Prices
The average price of a gallon of regular-grade gasoline rose 4 cents from two weeks ago to $2.84 a gallon, which was the highest since Nov. 21, the Lundberg survey released Sunday showed.

The average price a gallon in the week ended May 29 was about 85 cents lower than a year ago.

Rising crude prices, refinery maintenance and other factors that caused the recent spike in gasoline prices have subsided, said Trilby Lundberg, publisher of the survey.

“Prices have peaked or will likely peak,” she said.

Refinery capacity was about 93.6 percent in the latest week, 3 percentage points higher than a year earlier, she added.

Nationally, among the panel of U.S. cities included in the survey, the cheapest gasoline was found in Tulsa, Oklahoma, at $2.36 a gallon, while Los Angeles had the most expensive at $3.83.

Top Trends of Website Design for 2015 That Impact SEO

Top Trends of Website Design for 2015 That Impact SEO

Are you going to start building a website? If yes, then ask a few questions from yourself before creation that on which technique/approach (user experience, fantastic design or SEO optimization), should I need to focus primarily?

However, the mind-blowing design and animation will augment the visitors’ retention, but think about the objective and realize that beautifully-designed website is not an end to attain maximum possibilities.

Ignoring SEO can cut down the success of a site at point of time, so don’t limit your business possibilities, especially when you want to make it reputed. So, give your best endeavors to utilize the designing features and make your website optimized according to the trendy SEO strategies. You can take help from SEO specialist and create a fruitful bridge between SEO and design of site to bring back it on the track of success. But, always avoid impending design, which can hurt your site and its optimization negatively.      

Some Website Designing Trends That Hurt SEO

1. Mobile Optimization

Mobile Optimization Example

Google has been started flagging up those websites that are improperly optimized across mobile and smart handheld devices. If you randomly pick any mobile device to open any non mobile-optimized website via the most popular search engine named Google, then it redirects you to the default homepage and Google will warn you that site cannot run properly on this device. This wondering result can compel the users to leave the webpage. Google has made the things simple and tie the mobile websites with parent URL to provide you better user experience. Additional take care is required and you are susceptible to matching content, especially when you search mobile-only sites.   

2. Parallax Design

Parallax site example

Among the modern website design trends, parallax design is the prevalent one these days, so you cannot deny continuously rising parallax scrolling effects. But, it is drastically impacting SEO. Obviously, it raises an alarm bell from SEO perspectives as the worth of whole website is considered by the keywords that are spread out across one URL.

In short, parallax design adopts the scrolling effects, which appears fine, but truth is just opposite and it is executed poorly. Furthermore, it affects UX in negative way.

3. Fixed navigation & UX Design

Fixed Navigation example

Another major trend of website design for 2015 is UX design & fixed navigation. This is not only due to the reason that Google gives preference to flashy user interfaces. Without an effective UX design, it is really tough to come back the users on a site. Compelling content and flawless keyword research does not work unless your site provides intuitive user experience. So, bring the modern SEO rules and apply them adeptly into the websites to make it search engine optimized.

Due to the inclusion of difficult things and bad user experience, your potential niche can say goodbye to you. Hence, avoid the usage of fixed navigation, which leads your site towards the low search ranking. The fixed positioning and stumbling block do not support completely to distinct mobile browsers, so it might cause while running through small mobile devices.

4. Animations, Images & Effects

Animation in Websites Example

The demand of users is changing rapidly and now everyone wants engaging visual experience. With the modern technologies, the scale of the website designing has also widened, which provides more rooms & opportunities to developers to include images, effects and animations and make the site appealing. The websites overloaded with graphics can offer terrible experience to the users on different mobile devices like smartphone, iPads, tablets, etc. Trouble with the use of heavy images and large amount of content is almost these rely on AJAX loading content, which is not being indexed by Google. However, search engines have brought advancements in script understanding, but why to take risk for the site.

5. Off-screen Navigation

UX and Off screen example

Same with the fixed navigation and UX issues, off-screen navigation also hurts SEO. You will see a “hamburger” symbol, when it comes into play that are used to showcase & hide the mobile nav menu. Like fixed navigation, it directly impacts page ranking. Sometimes, this approach creates confusion, because many visitors don’t understand hamburger symbol and they surprise to see such things. Due to which, users can leave the page and go somewhere else.

6. Single Page site

single page example

One of the most trendy approaches, single page website design is consistently killing SEO, because with these sites, you can focus only on 1 or 2 keywords. And, if you endeavor to optimize the page of your site more, then the content available on same page might turn into worthless on-page SEO. Google is smarter than you to judge, so don’t try to make it fool, because it may impact your site and harm it. If you try to cheat Google, then the possibilities to dock you are more.

Conclusion:

The implementation of all above-mentioned mistakes can result as the major mistake, which might break the growth of a site rapidly. So, regardless of doing such things while designing a website, take an ultimate step in order, which will turn your site into worthy and most popularly searched design.

4 Ways You’re Driving Away Your Web Traffic

How To Lower Your Bounce Rate: 4 Ways You’re Driving Away Your Web Traffic

Driving traffic to your site takes a lot of time, effort and money.

So it’s frustrating to find that, according to Fireclick Index, the online global conversion rate is 4.2%.

Yep that’s right, 96% of that traffic that you worked so hard to get, just left without a second thought.

But don’t give up hope just yet! What you need to do is arm your website with the right tools so you can convert those visitors into customers.

Check out my top 4 mistakes that will drive away your traffic, and find out how to lower bounce rate of your website…

Mistake #1: Create a maze out of your navigation

According to Hubspot, 76% of consumers say that the most important factor of a website’s design is that it should be “easy for me to find what I want”.

People have come to your site because they’re interested in what you’ve got to offer. But if you don’t make it glaringly obvious how to find what they are looking for, they’ll up and leave.

It’s that simple.

How to get it right:

1. Start with your search bar

Every site needs a fully functional, comprehensive search bar. Check out Amazonas a great example. Type in just one word and you’ll be given products filtered by department and product alternatives.

01-amazon-search-screenshot

2. Limit the clicks

Ever heard of the 3-click-rule? The idea is that it should take no longer than 3 clicks for a person to get from your homepage to the product they want to see. Go and take a look at West Coast Shaving for a great example of this.

3. Use a mega menu

A mega menu (such as Asos below) is great for navigation because it includes every category you have. Put yourself in the shoes of the customer and think about the right categories for the right products.

03-asos-mega-drop-down-menu

Mistake #2: Make your checkout process really long

Did you know that 70% of your visitors who click your buy button, will not complete the purchase?

With an average cart abandonment rate of 68.07%, it’s quite possibly one of the most frustrating things that business owners have to deal with.

That person is clearly interested in your product, otherwise they wouldn’t put it in the cart in the first place. So why does it happen?

How to get it right:

You need to streamline your entire checkout process.

1. Provide an easy checkout

The first step is to not ask too much from your customers. If you can provide them with guest checkout then do it.

If you really need to make them sign up for an account then don’t ask for too many details. An email address will do.

For example on Gap, you only need to enter your email address to continue with your order and they offer guest checkout.

04-checkout-form

2. Be upfront from the start

The next conversion mistake that so many make is waiting until the very end to tell your customers about additional costs.

In fact, this is the biggest bugbear amongst customers, with 50% of shoppers saying that they will leave a website if they are presented with unexpected costs such as shopping fees or tax.

If we look at Gap again, we can see that they are clear right off the bat. Before the customer fills out shipping info, Gap makes it evidently clear how much shipping will be, and that there will be tax added.

05-gap-checkout-process

You can also learn about their return policy and credit card options each step of the way. Be up front with your customers and you’ll earn their buying trust.

Mistake #3: Hide your calls-to-action

Online Marketing Coach found that 70% of businesses don’t display clear calls-to-action for anything on their homepages.

That stat right there really is a recipe for conversion disaster. If you don’t ask for the sale then how do you expect to get it?

No matter what page of your website a visitor lands, there should be a call-to-action on it. And that call-to-action needs to be clear and compelling enough for the user to click it.

How to get it right:

If you want to create a killer call-to-action then make sure they include the following key components:

1. Make them easy to find and display them in a prominent position on the page

As you can see from this example from RingCentral, the page is clean, free of text, with a prominent call-to-action.

06-ringcentral-page-call-to-action

2. Make them visually striking so that they stand out on the page and immediately capture the viewers attention.

The call-to-action on Facebook is perfect since it’s the only thing that’s green. Sometimes a difference in color can make a HUGE difference.

07-facebook-screenshot

3. Include quality, action based copy so the reader knows what they should do next and what they can expect if they click it.

The calls-to-action from Yotpo not only stand out with bright colors, but the copy is action based. Their audience will be looking for a review tool to implement on their site to help drive conversions, making their copy – “generate more reviews” – all the more tempting to click.

07-yorpo

Mistake #4: Forget about building customer trust

When it comes to visiting websites that we aren’t familiar with, we tend to tread with extreme caution.

That’s ok though. If you’re expecting customers to part with their money, then you need to make sure you are doing everything you can to gain their trust.

Building confidence and trust is key to driving conversions.

But the bad news is that people will take just 0.05 seconds to form an opinion on your website. So you’ve gotta act fast!

How to get it right:

1. Install live chat on your site.

Live chat is a tool that will let you instantly connect with your visitors. If they have questions they can ask you in the most convenient way possible.

And considering 83% of traffic will leave because they didn’t get the help they needed with a purchase, this can seriously improve your conversions!

Take a look at this video we created, for more ways that a real time chat tool can supercharge your site.

2. Display Trust Seals

According to a survey from the Baymard Institute there are several site seals that gave customers the best sense of trust and increased conversions. According to the study, Norton and McAfee seals led the way, followed closely by the Better Business Bureau and SSL secure seals.

These seals tell the customer that you are doing everything you can to shield their personal information from being seen, and can be the difference in a customer buying from you vs. your competitor.

A BBB accredited seal gives customers confidence that you will follow through with the sale, as well as the service after the sale.

3. Feature product reviews

Product reviews are a great way to convince people to buy what you’re selling. Think about the last time you bought a product because you read a great review? It’s the perfect way to build up trust.

Check out Schuh for example. They display SSL & trust seals, they feature product reviews and they have live chat – checking all the boxes!

08-survey

Back To You

So there you have it, 4 ways that can have a disastrous effect on your conversion rates!

Make sure you start implementing all of the tips mentioned above so you can stop driving away that much needed traffic.

3 White Hat Link Building Techniques That Go Far Beyond Links

3 White Hat Link Building Techniques That Go Far Beyond LinksHello. My name is Ryan Stewart and I’m a recovering black hat SEO.

I’m not ashamed to admit it. I used black hat methods because they worked. Really, really well.

I always wanted to go white hat, I just didn’t have the manpower to scale. With 40+ clients demanding results, I did what what was needed to keep them happy.

Everything changed 8 months ago when Google dropped the hammer on private blog networks. My entire link strategy went out the window and I had to adapt. Fast.

Manual outreach. Online PR. Relationship building. I was working 20 hours a day trying to growth hack all these well-known White hat link building techniques.

In my efforts, I found 2 things:

  1. White hat SEO is a ton of work. There are no shortcuts.
  2. White hat SEO works. Really, really well.

I’m going to share with you 3 white hat link strategies I picked during the course of my efforts.

You can take these strategies and apply to any SEO campaign. I promise you, they work.

Really, really well!

1. Blog Commenting Is More Powerful Than You Think

That’s right – the original link spam!

Or, is it?

In a Google Webmaster Q&A forum, Matt Cutt’s stated blog comment links are perfectly fine. In fact, it’s a practice he uses himself.

I leave topically relevant comments on topically relevant sites, all the time. –Matt Cutts

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile.

But it becomes a bad practice when you outsource, automate, comment on spammy sites and jam keywords where your name should be.

For example:

how-to-leave-blog-comments-for-seo

Here’s how to do it right…

Step #1: How to find quality blogs

It starts with finding a high quality blog that’s relevant to yours (or the site you plan to link to).

The blog comment links I build come from blogs I read regularly and others I find on my Twitter feed.

If you’re looking for topical niche blogs, use Google blog search + advanced search operators.

For example, let’s say I wanted promote content for an eCommerce shoe store. I would enter the following search operators in Google:

  • summer fashion trends “comment”
  • summer shoe trends “submit comment”
  • summer sneaker trends “leave comment”
  • summer sneaker trends “leave a reply”

This command tells Google to find blogs based on your keyword containing the word “comment” in the page. This will bring back results of pages that have comments enabled on the page.

You can then check the Ahrefs rank for each of these blogs to identify which of them are worth your time.

Step #2: How To Get Your Comment Approved

99.99% of quality blogs will send comments to a moderator before going live.

Since you’ll be dropping a link, it’s important to comment the right way.

  • Name field – put your name there, not your target keyword! This spam tactic will get your comment denied every time.
  • Email field – any valid email address will do (real or fake).
  • Website field – I generally leave this blank. Since you’re leaving a link in the body of the comment, it shows the author you’re not trying to spam their blog.
  • Comment field – Pick one point from the post that’s relevant to your link and expand on it.

Let’s go through an example of a recent blog comment of mine.

A few weeks ago I read a great post by fellow marketer Robbie Richards.

So good, it prompted me to leave the following comment (it’s long, but I suggest you read it):

blog-commeting-done-right

The comment caught Robbie’s attention – he ended up Tweeting the link I left later that day:

tweets-on-Twitter

I landed a comment link on a high authority blog + additional social exposure. Not bad for a blog comment, right?

But wait, there’s more!

A few weeks later, I got the following Tweet from Robbie:

robbie-tweet

I responded to his Tweet, which was featured in his next blog update, complete with a link to my site:

website-link

One simple comment set off a chain reaction of valuable events:

  1. A blog comment link to my content on Robbie’s site
  2. Traffic to my site from the blog comment
  3. Social media sharing of my content
  4. Increase of social followers, shares and traffic to my site
  5. A contextual link in Robbie’s round up post
  6. Traffic from Robbie’s post
  7. Invaluable personal brand exposure being mentioned in the same post with top marketing professionals

Not bad for a simple blog comment!

2. Alert The Press And Make Them Link To You

No, not PR submission sites. I’m talking about real press from authority news sites.

Real press is hard to get. Reporters are bombarded with coverage pitches on a daily basis. The problem is, 95% of those requests are irrelevant.

Instead of forcing your business to a journalist, try adapting their column to your business.

Step 1: Finding Opportunities

Finding the right opportunities makes the process easier. There are a couple ways to do so:

  • Start local. I run a Miami based SEO agency – Miami outlets are more likely to cover my business than Boston ones.
  • Niche down. What exactly does your business do? If you run a bakery, search for columns featuring food. If you have an app, search for columns featuring tech businesses. If you’re a start up, search for columns featuring entrepreneurs.

I hunt using Google search operators.

Search Operator #1 – “site:”

Use this command when you know the site you want to search.

You should know the major publications in your city. For me:

  • The Miami Herald
  • Sun Times
  • The Miami New Times

Pick one and enter it into Google, using a variety of keywords to complement:

  • site:miamiherald.com local business events
  • site:miamiherald.com miami business networking events
  • site:miamiherald.com business spotlight
  • site:miamiherald.com local business feature
  • site:miamiherald.com business feature
  • site:miamiherald.com small business spotlight
  • site:miamiherald.com entrepreneur spotlight

This search operator tells Google to comb the Miami Herald and bring back pages with the keywords that follow.

The keywords I’ve chosen are some I’ve had success with. I encourage you to experiment with others to find one aligning with your business.

Example:

google-command-1-example

Search Operator #2 – “inurl:”, “intitle:”

Use these command when you don’t know sites to target.

This scenario happens if you’re an agency servicing an out of state client (i.e. a Boston agency looking for press on a Miami based client).

Entering “inurl:” or “intitle:” into the search bar tells Google to return results containing the keywords in the URL string or page title.

Some examples:

  • inurl:miami business spotlight
  • intitle:miami business spotlight
  • inurl:miami local business feature
  • intitle:miami local business feature
  • inurl:miami local business spotlight
  • intitle:miami local business spotlight

Example:

search-operator-2

Step 2: Aligning Your Content

Finding opportunities is the easy part. If you really want the link you have to fit your business to their column.

Here’s a recent example (NOTE: the news outlet chose to remain private, as they didn’t want an influx of requests).

After using the search operators outlined above, I came across a local outlet that ran weekly features of networking events and speaking engagements.

news-sites-links

In order to get into the publication, I needed to align my content to theirs.

From time to time I give free marketing seminars for local businesses. They’re a great way to meet potential clients and provide value in the community.

I didn’t have one planned, but I’d gladly set one up for free press!

Just like that, I had a relevant pitch.

I realize, not all of you reading this can launch a seminar at the drop of a hat. Here are some client examples that landed links:

  • Bakery – We found a journalist covering businesses that give back to the community. We set up a food drive for local shelters in the area and contributed a ton of baked goods.
  • Bar / lounge – We found a journalist covering innovative business ideas. We launched an initiative that gave customers 5% off of their bill if they Instagrammed a photo of their favorite drink and tagged the location of the bar.
  • Mobile app – We found a journalist covering entreprenuers that were born, raised and educated within the city. No extra marketing efforts needed!

Step 3: Submit a Press Release

This part isn’t required, but it helps.

A reporter always asks for more information. I find sending them a link to an online press release shows them you’re making a conscious effort to drum up press, not just mooching links.

Screenshot of a press release from a previous seminar we gave.

There are hundreds of free press release submission sites – any will do!

Step 4: Reaching Out

Some sites provide email addresses, some don’t

finding-contact-info

If they don’t, track them down on LinkedIn. A simple Google search should do the trick:

“Author Name + LinkedIn + News Publication”

Make sure to connect before sending a message. After they accept, send them a brief message, not a pitch! If they’re interested, they will respond.

Here’s my go to:

Hey [Name],

I’ve been reading your publication on news.com for quite some time. If interested, I have a tip about a local business that fits right in with your column!

If they like what you have to say, they should respond with their contact email.

Here’s the follow up email I sent after the LinkedIn message:

real-link-news-outreach-email

And her response:

real-news-link

From there, I sent her the link to the press release as well as the page on my site.

Two weeks later, she included my business in her update.

Getting the link was a lot of work, but well worth it.

webris-analytics

Just 3 hours after the link went live, I received 126 quality visits, including 2 leads, both of whom I secured as clients.

3. Networking With Results In Mind

Networking = link outreach, version 2.0.

I charge clients by the hour so I keep close tabs on work performed. Over the last 3 months, here’s my data:

  • Broken link building: finding sites with broken links, emailing them to notify and giving them a link with similar content to fix it.
    • 567 emails sent, 23 links placed (4% success rate)
  • Updated content link building: finding sites with similar content, identifying links to dated content, emailing them to notify and giving them a link with more relevant content to replace it.
    • 987 requests for links; 13 successfully placed (1.3% success rate)

This wasn’t always the case. When I first started using white hat techniques success rates were as high as 15%.

Times have changed.

68% of companies say content marketing is their top priority. They’re spending money and resources to create engaging content for their audience.

Finding a broken link in their page doesn’t qualify your content to replace it.

There’s old sales quote that applies perfectly to this situation:

“People do business with people they know, like and trust”.

It’s the same with linking. Website’s link to sites they know, like and trust.

That’s where networking comes in.

Link outreach targets contact emails scraped from a long list of sites.

Networking targets the people behind the content. By simply connecting social media you have a number of ways to get their attention the right way.

The success rates I’ve had using networking techniques is astounding:

93 requests; 65 successfully placed (70% success rate)

Here’s how you can do it too…

Step 1: Finding Opportunities

The best place to start is with sites that do link round ups. These sites are actively seeking links to share so success rates are always higher.

Once again, use advanced search operators to identify opportunities.

  • your keyword “top posts this week”
  • your keyword “monday link round up”
  • your keyword “top posts this month”
  • your keyword “friday link round up”
  • your keyword “weekend link round up”
  • your keyword “best posts of the week”
  • your keyword “best posts of the month”
  • your keyword “best articles of the week”

Also, use Google’s “Search Tools” feature to select content posted in the last month:

link-roundups

You want to make sure that website is actively posting round up updates.

Step 2: Connecting

Using the search operators you should be able to find a few dozen targets. Resist the urge to email them directly!

99% of sites will list their social media profiles in the author box. Pick a couple platforms and connect.

link-roundups

I like LinkedIn because of the ability to write messages. I always like to drop a nice note when connecting:

Hey [name here],

Just finished your article on [site.com]. Love your work!

-Ryan

It’s an easy way to break the ice and let them know you exist.

Step 3: Engaging

Engaging with their content does 2 things:

  1. Provides value: by re-Tweeting and sharing you’re spreading their content’s reach. If you have a decent social media following, you can help drive quality traffic to their site.
  2. Grabs attention: by re-Tweeting and sharing you’re getting their attention. Every time my links are shared I check the source. This often leads to me poking around their profiles and checking out their sites.

I like to re-Tweet, share, comment and interact with their content at least once a week for a month. In my experience, this is enough time to get their attention and recognize your name.

Part 4: Requesting a link

Now, the ice is broken. Feel free to reach out with a request to be featured.

Continuing the example from above, I chose to reach out via LinkedIn:

link-networking

A few weeks later, I published a piece of content I thought would be a good fit for his round up. I Tweeted him the link.

link-networking-2

Later that day, I noticed an increase in referral traffic.

link-netoworking-3

I checked the source:

secured-link

Link secured!

How To Sell SEO Services: Getting Your SEO Business Off The Ground With Freelance Gigs

How To Sell SEO Services: Getting Your SEO Business Off The Ground With Freelance Gigs

Reputation and proof.

… or lack thereof … are the main challenges for a newbie who wants to start selling his SEO services to clients.

After all, why would anyone hire you to do their SEO if you don’t have a top ranking site yourself?

Even if you know what needs to be done SEO-wise on most sites that are just getting started with optimization, you can have a really hard time selling your services.

Especially when clients start asking too many questions like:

So what results have you managed to generate so far?

I mean, what if they are your very first client?

Well, the standard advice says that you should begin by offering your services for free just to build your reputation. But that’s not very sexy, isn’t it?

Overall, it looks like getting any SEO gig that pays a noticeable amount of money has a rather high barrier to entry.

But the good news is that it doesn’t have to be like that.

There’s another way. And it is a bit sneaky. (Kudos to Bryan Harris for the original idea.)

So here’s how to sell SEO services if you’re just starting out:

The “SEO copycat” method

Now, the SEO space is a very lively environment. There are new methods being thought up literally every day. And the overall scope of things that can be done to a site’s SEO is just huge.

So the challenge is three-fold:

  • what to offer,
  • who could be the right client,
  • when to offer it.

Get any of these wrong and that’s no deal for you.

Luckily, you can overcome all three by becoming an SEO copycat.

Here’s an overview of the process, followed by an in-depth description:

how-to-start-your-seo-freelance-career

  1. Step #1: Find a quality SEO tutorial that teaches a very valuable and effective tactic ( make sure it got a lot of social shares and comments, which means people love it);
  2. Step #2: Go through it, digest it, learn how to execute it. Maybe even try to do it for your own site to see how it works and how much of your time it takes;
  3. Step #3: Find everyone who shared it on social media (re-tweeted it, shared on Facebook, etc.) or who left a comment or linked to that article;
  4. Step #4: Reach out to these people and offer the execution of that tutorial as your service.

I think the name “SEO copycat” becomes a bit clearer at this point…

Also, just to prove that this method is pretty much out there, here’s an email I got a couple of days ago:

email

Okay, here are the fine details of how to make this work:

1. Find a quality SEO tutorial

This is the most crucial part of the process. I’d say that getting this right is even more important that building your pitch correctly.

What you’re going to be doing here is browsing the web – the fairly recent articles only – to find an SEO tutorial that really strikes a chord with the community.

The ideal candidate:

  • is sufficiently detailed – the more detailed the tutorial is, the less you’ll have to figure out on your own, and the less room to make a mistake during execution;
  • the author conveys their authority well – this is about the general impression you get when you read the thing; for instance, if the author sounds confident then they probably know what they’re talking about, thus the tutorial is probably more thought through; looking at the comments under the tutorial helps too;
  • is relatively straightforward – but still requires a significant amount of time to be completed;
  • has a lot of social media shares;
  • has a considerable number of shares by influencers.

Here’s how you can find such a tutorial:

  • Either start from scratch with just a basic SEO-related keyword that will help you identify popular articles on the web. You can use our Content Explorertool to handle this. Or even use Google, but make sure to only select results from the past month.
  • Alternatively, compile your list of thought-leading SEO sites in the niche and follow them regularly, paying attention to any interesting tutorial that might turn out useful.

Here’s a great tutorial by Matthew Woodward: The Ultimate Guide To Cleaning Up Your Link Profile Step By Step (*Article #1).

It’s detailed, covers the ground very well, and tackles an issue that’s tough for many webmasters – cleaning up a site’s backlink profile.

Here’s another one by Joost de Valk: Using category and tag pages for your site’s SEO (*Article #2).

This is more about on-page optimizations, but it’s still something many people running their sites on WordPress can benefit from.

If you need some more examples, check these ones:

  • Want More Traffic That Actually Converts? Follow These 4 Steps… @ backlinko.com
  • The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet @ viperchill.com
  • 10 Ways to Make Your “Most Popular Posts” More Popular @ quicksprout.com

One thing to always remember when deciding which tutorial to stick with is to check how many people tweeted it. Because all these people are your potential customers. You need to make sure that you have enough of them.

Even though *Article #1 has less shares, those are still more than 30 people that you can reach out to.

*Article #2 looks like something that can give you a little more leverage.

Note. Be careful not to choose a share-bait kind of content, that even though might have gone viral, doesn’t necessarily provide any real value when put in practice. This is up to your judgment.

One more thing you can do to make sure that the thing is really valuable is browse it with our Site Explorer tool to see if anyone is linking to it.

*Article #2 looks good here:

art-2-3

2. Put this SEO tutorial to the test

Once you have a good tutorial candidate, it’s time to test it out and see if it actually works in practice.

You need to make sure that it can be applied exactly like the author claims it can. You simply don’t want unexpected trouble later on when you’re doing this for a client.

Another thing to consider is actually hiring someone to do it for you. If that tutorial is based on some boring repetitive task you can easily hire a cheap virtual assistant and teach him to do it for you for just a few bucks per hour.

3. Find everyone who tweeted this tutorial

Now is the time to find some potential clients. And it seems there’s no better place to look than the people who shared it originally.

So just go back to Topsy or Twazzup and find the contact information of every person who tweeted that tutorial.

Then you can also find contacts on everyone who commented on it.

And finally use Site Explorer to find everyone who’s liking to it.

If you think you don’t have enough prospects, you can find a few related tutorials and repeat the whole process from the scratch.

The bigger your list of prospects is – the better your chances of landing a deal with someone.

4. Offer the execution of that tutorial as your service

Get the email address of the person you’re trying to reach, and message them directly. Avoid contacting through Twitter, Facebook or any other platform. Email is still king.

Remember those influencers I mentioned earlier? Try reaching out to them first. There’s a better chance they will be willing to hire you for the job. These people probably don’t have much time to do it on their own, but they are likely to have budget for it.

If you want to succeed with your “sales pitch”, try to make it as personal as you can.

A great idea would be to turn on your web camera and record a short video session where you’re going though the person’s website and identifying the exact issues that you can help him with.

All people care about is themselves, so offering them to check out a video where you’re pointing out the issues with their site will get their attention much better than something like:

Do you want me to help you with on-site SEO?

Two final pieces of advice:

How to price your service:

The simplest method you can use is this:

  1. Track your time when you’re going through the tutorial for the first time.
  2. Assign a dollar value to an hour of your time.
  3. Multiply one by the other.

Then, adjust after 2-3 jobs to reflect the actual workload this is causing.

Get testimonials along the way:

Testimonials are a powerful selling method and especially if you’re pitching a service that’s based on a tutorial and not on your reputation or experience.

Falling From A “Skyscraper”: Why Famous SEO Strategies Won’t Work For You

Falling From A “Skyscraper”: Why Famous SEO Strategies Won’t Work For You

How many famous SEO strategies have you tried to replicate?

I’ve tried quite a few, but have never been able to get the same great results as what the original authors led me to expect.

You might accuse me of not putting forth enough effort, but I put dozens of hours into implementing each strategy – it was not from a lack of effort.

I did everything that the leading SEO authorities said to do, and yet the best I could do was rank on the 2nd or 3rd page of results.

So today I want to share my case study of replicating a very well-known link building technique along with some of my thoughts of why “guru techniques” might not always work for you.

My experiment building a “Skyscraper” …and falling from it

Like I said, I’ve tried many different white hat SEO techniques over the last few years, but this was the one that finally made me realize that something was seriously wrong.

skyscraper-technique-brian-deanIf you haven’t heard of the skyscraper technique, give it a quick skim. The basic idea is to pick popular pages, improve upon them, and then reach out to sites that linked to those lower-quality pages and get them to link to you.

It’s a great strategy, and it obviously works for some, so I decided to give it a go.

This was on a brand new site that I had high hopes for: RawResume.com (note that the site was sold in March of 2015, so it may have changed since then). This was a site dedicated to helping people improve their resume and find jobs.

Step 1: Pick a Keyword to Target

After a bit of digging, I decided to target keywords similar to “how to write a great resume.”

As you can see from the Term Explorer image below, the keyword group consisted of medium-competition search phrases and a decent overall search volume (~9,000/month).

term explorer writing a resume

Step 2: Create Better Content

I went through the first few pages of results in order to look at the quality of the competition’s content.

Overall, it was very poor.

Here was the page that was in first position at the time:

Rockport-Institute-guide

It’s a complete guide, but is basically wall of text after wall of text, and very few examples or actionable information at its core.

The second result was even worse from a content standpoint, just a short article from Business Insider:

BI-resume-guide

Could I make a better guide to writing a great resume? You better believe it!

After 20 hours of research, writing, and formatting, this was the result (You can see the full guide here):

I can confidently say that this is the best (free) guide to writing a good resume online, by far.

When you create the highest quality content, it not only satisfies readers more, but it also makes other site owners more likely to agree to link to it.

Step 3: Get High Quality Links Through an Email Outreach Campaign

You’ve heard that one “high quality” link is better than a thousand “low quality” backlinks. I have no doubt this is true.

A high quality link consists of both authority and relevance. Authority in the sense that the page itself is trusted in the eyes of search engines, and relevance in the sense that it makes sense that the page would include a link to your page.

And that’s the beauty of this particular strategy. You only reach out to the most authoritative sites that are also relevant to your page. Essentially, you’re“stealing” your competitors’ best backlinks.

I made a list of similar guides and articles that were about how to write a great resume. All you need to do is compile the first few pages of Google search results, and you will find 90% of the most linked-to pages.

From there, take a look at each page’s backlinks by using a link analysis tool likeSite Explorer by Ahrefs.

For example, I analyzed the backlinks for that Rockport Institute guide that was ranking #1 for most of the searches I was targeting :

rockport URL analysis

You’ll see that it has 385 backlinks. In my mind at the time, a few dozen really solid links, in addition to the better content, should have allowed me to overtake this page as the #1 result.

To get the links, I made a list of all of the pages that linked to the Rockport Institute guide that had a URL rating of greater than 5. (Please note that this cut-off was arbitrary; you could go lower if you wanted to expand your list of prospects.)

Once I had a decent number of prospects, it was simply a matter of sending an email telling them that I had a new and improved guide that would fit well on their page. I also pointed out any broken links on the page to improve my success rate. A good email outreach strategy is crucial here.

In total I sent 232 emails and obtained 15 links, for a 6.5% success rate. This is decent; some niches will be slightly worse, and some will be a bit better.

In addition, I also picked up a few more links from Reddit and other blogs that came across my guide naturally (learn about marketing on Reddit before you try it).

So this is what the page looks like today, which hasn’t changed much in the last few months:

current links and authority of guide

Overall, I was able to pick up some very high-quality backlinks:

backlink analysis resume guide

Step 4: Profit? (Wait for rankings)

So far, this looks like any great case study you might read on an SEO blog, but here’s where it changes.

I didn’t get the #1 spot…

I didn’t get top 3…

I didn’t even get to the first page…

Here were the rankings for a bit over the first 60 days (I started tracking a bit late):

resume guide rankings

As of now (over 6 months later) the rankings have not changed significantly.

There were periods where rankings have improved for a few days, but then they drop back down:

current guide rankings

I did everything right:

  1. I targeted low-medium competition keywords
  2. I created truly “epic” content
  3. I was able to get great links from about 20 pages
  4. I was very patient waiting for rankings to come

And yet, no results. A few visits a day from random long-tail search traffic, but nothing significant.

The Reason Why Your Rankings Never Improve as They “Should”

I’m not afraid of hard work, and I doubt that you are either.

But, we’re also not crazy. Why would we put in 20-30 hours creating a guide and sending emails if you don’t get the rankings that you should (based on the quality of your content)?

The reason that you’re not getting the rankings you work hard for is not because you’re doing something wrong or because Google hates you.

It’s because you’re not on the same playing field as the guys behind all those case studies you see.

Comparing My Results to Others Revealed Two Things…

I needed to get to the bottom of this.

There were 2 main things I learned and observed.

1. You Only See a Highlight Reel

It’s similar to how Facebook causes depression.

You see the best of everyone else. Their vacations, accomplishments, and other things in their life that they are proud of.

This can make you feel worse about your life.

But getting those good things (results) all the time is not normal. They are the exception.

No one posts updates saying, “I just ate a tub of ice cream, I hate my body.” They post the good stuff.

Blog owners do the exact same thing!

Guess which post would get more attention:

“I used the super awesome secret SEO technique, ranked #1, and get 20,000 visitors per month”

…or…

“I used the super awesome secret SEO technique, ranked third page, and get a few hundred visitors per month”

The first one, of course.

I’m not blaming blog owners, it would be silly to post every case study – good or bad – for many reasons.

But you need to keep this in mind: whatever case study you’re reading is the exception, not the norm.

skyscraper-technique-iceberg-illustration-case-study

If bloggers could post successful case study after case study, they would. The reason they post case studies rarely is because there aren’t that many.

I believe the difference in results comes down to 4 things:

  • quality of the execution of the strategy
  • niche and keyword factors (competition)
  • variance – not every swing will be a home run
  • your starting point (your site and resources available to you)

2. Your Starting Point is the Most Important

The quality of the execution is typically up to you for the most part.

The competitiveness of your chosen niche is out of your control past your initial starting point, as is variance in search algorithms.

What is in your control, and I think is the defining difference in most cases, is your starting point.

Brian Dean, best known for his extremely detailed guides and case studies at Backlinko shared that he was able to get a post to rank #4 for the fairly high competition term “backlinks” (this post if you’d like to take a look).

Do you think if you or I would have been able to rank so high if we had published the exact same post before Brian did?

Not a chance!

Most of us don’t have the traffic (way over 60,000 UVs per month now), nor do we have the domain authority.

Check out these stats for the Backlinko domain:

backlinko stats

A 65 domain rating is no joke.

Here’s how domain rating works: A domain with a high domain rating (authority) has a ton of high quality links pointing to it. As long as the site is set up reasonably (with internal links), some of that authority is automatically transferred to any new posts. This makes it much easier to rank any page.

Most SEOs massively underestimate the effect that domain authority has on your ability to rank.

I’m 100% guilty of it myself.

You think: “If I do everything else right, and get a few extra high quality backlinks, I’ll still be able to get great rankings.”

But it doesn’t work like that. Almost all people are absolutely terrible at estimating personal results. We make optimistic predictions and rationalize the failure later.

Those few extra backlinks won’t even come close to matching the power that hundreds or thousands of links pointing at other pages on the domain provide.